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About Us

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Michael Lawson                                         Christian Webster MBA

ABOUT US

Automation Technology Sales specializes in offering best in class automation products and solutions to automation integrators and high tech industrial manufacturers.   Michael and Christian have over 35 years of combined experience working in the field of automation globally.  Michael has been in leadership positions for multiple international companies who were starting up operations in the USA.  Michael also has extensive experience with corporate turn arounds for underperforming companies resulting in dynamic growth in a short time frame.  Over his career he as held a variety of sales, technical and leadership positions with major corporations such as SMC Corporation and TASI Group to include ATC Automation, Bonfiglioli Engineering and ALPS Inspection.  He has extensive experience in a wide variety of industries and conducted business in Europe, Asia and the Americas. He has worked in multiple industries which include automotive, medical device, battery manufacturing, pharmaceutical and plastics manufacturing and packaging.  Mike has a proven track record achieving high growth, business start up success and business turn around. He has a Bachelor of  Science in Marketing graduating with honors and earning Suma Cum Laude.  Throughout his career he has received extensive training in engineering, manufacturing and factory automation.  He earned his Certified Fluid Power Specialist (CFPS) certification in 2005 and also had extensive mechatronics training and been involved in hundreds of CapEx automation projects throughout his career. Mike has been a featured speaker at multiple global automation and pharmaceutical industry meetings and is well-known throughout the automation industry as a leader and trusted partner.  

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Christian Webster earned his Bachelor of Science in Marketing and an MBA in Finance from Tennessee Technological University.  Christian worked for Motion Industries for over four years and helped to start a new division for the company. This new division was focused on providing industrial and commercial products and supplies to institutional customers during the 2020 Covid crisis as well as the supply chain issues that followed.  Christian has a strong work ethic and an excellent technical aptitude. 

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OUR GOALS

Factory Automation is a fast paced and complex industry. Building custom equipment for factory automation is one of the most complex and risk laden ventures a company can undertake.  It can define the success or failure of an organization. Our vision from the beginning was to search the globe to find industry leading partners that provide best in class technology.  We have assembled a portfolio of partners to provide you the building blocks for automation. Our goal is to make the automation process as easy as possible by connecting engineers and business leaders with the best technology for their application needs.  We are a growth minded organization that is founded on Christian principles such as honesty, integrity and hard work. Our hope is to make it easy for companies to successfully execute automation projects with one phone call. We look forward to serving you, earning your trust and celebrating your success.

Your Source for the Building Blocks of Automation

OUR VISION

Our vision is to provide the worlds best technology for automation.  Our goal is to make the automation process as easy as possible by connecting engineers with the best technology for their application needs.  We are a growth minded organization that is founded on honesty, integrity and hard work. We look forward to serving you and earning your trust.

OFFERING
  • Project automation strategy

  • Manufacturing efficiency 

  • Best in class global products

  • Project management support​​

  • Technical support​ / Strategic Planning

  • Marketing support​

  • ​Business consulting

  • Assistance with specification and on time delivery

ABOUT US

Automation Technology Sales LLC is a technical sales and consulting organization committed to providing world class automation components and solutions. We will work hard to ensure the success of your project with a spirit of excellence in all we do.  We have over 30 years of automation experience in a broad range of industries. 

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